Ha. Oh God, that ad has been making news here for ages. First, because... well, just because it was being released, and then because it was being banned at certain times/in certain media in Britain because of the word 'bloody' (because it's not like British TV uses the word, oh, ALL THE BLOODY TIME), and then it also ran into problems in Canada for use of the word 'hell', as well as the fact that it shows a guy drinking unbranded beer, and you apparently can't show unbranded beer in advertising on Canadian television. Oy.

*still can't believe it was Canada that objected to the word 'hell'*

Measuring tapes are awesome.